Priscilla Impraim is one of the first women in Ghana to enter the chocolate business. Despite some hurdles, she founded the company Ab Ovo Confectionery Limited in 2006 with currently six permanent employees and 25 seasonal employees.
Jan Rübel is author at Zeitenspiegel Reportagen, a columnist at Yahoo and writes for national newspapers and magazines. He studied History and Middle Eastern Studies.
She immediately impresses her audience. ‘We have these awesome cocoa beans’, says the woman on stage, ‘but we don’t add any value to them’. Priscilla Impraim opens her eyes wide as if she is listening in surprise to her own words. Of course, she is trying to change the value: As one of the first women in Ghana to move into the chocolate business. With her right fist clenched, she now calls out to the audience: ‘We present the true taste of cocoa. And create jobs!’ It sort of feels like Impraim is on a mission here at the International Green Week (IGW), where she is presenting and selling her own chocolate at the booth of the BMZ (Federal Ministry for Economic Cooperation and Development).
She certainly seems to be in good spirits. Impraim strolls from the stage back to her sales table. Five different bars of chocolate lie next to each other, along with some lozenges. How did it come about? She sits down. She says that she lived in Germany in the noughties, ‘and that’s when I saw the wide range of chocolate products’. ‘I was surprised. My home country is one of the regions with the most cocoa beans – but we don’t make any varieties.’ She immediately thought that needed to change.
After her return to Accra in Ghana, Impraim founded a company with her savings in 2006. In 2008, she launched her business, initially offering chocolate produced under licence by a manufactory but based on her own recipe. The 54-year-old recalls: ‘I started with lozenges. Their texture was softer than the otherwise rather hard lozenges on the market’. Before that, she had no professional experience with cocoa, having worked in business administration and marketing. ‘I simply learned how to make chocolate and got started.’ Later she added her own machines.
She says it wasn’t easy at first. ‘Women in Ghana have problems accessing financing.’ Banks hardly have time to study business plans – ‘and they charge high interest rates’.
But Impraim persistently followed her idea of turning the raw cocoa beans into high-end products and selling them, like the ones consumed en masse in other countries as the most refined food of the gods. At first, she sold her products in local supermarkets. After the first successes, she added exports to Nigeria; her company, Ab Ovo Confectionery Limited, now has six employees and 25 seasonal workers. ‘These are the jobs I talked about on stage.’ Her goal: The leap to Europe. ‘The quality is there. It’s just a question of investment’, says Impraim with a smile on her face. In general, the company has come a long way – on a road paved with success. So continued growth seems only natural.
‘We women simply know better how to spend money. Men are noticing it more and more – so, it comes to no surprise that we are evermore present in the business world.
This is a benchmark for everybody: More rights for women are a very influencing solution in the struggle against extreme poverty and hunger worldwide, says Stephan Exo-Kreischer, Director of ONE Germany. The organisation specialises in political campaigning as a lever for sustainable change.
By leasing a three hundred hectare fruit plantation in Ethiopia, Lutz Hartmann has realised a long-cherished dream: to run his own business in Africa. Now he has a personal interest in the issue of Africa’s development.
A contribution by Jes Weigelt and Alexander Müller
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A contribution by Michael Windfuhr (German Institute for Human Rights)
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A contribution by Roselyn Korleh and M. Sahr Nouwah (WHH)
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A contribution by Dr. Karin Gaesing and Prof. Dr. Frank Bliss (INEF)
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The rural population and vulnerable groups should be involved in the implementation of the African Union's Kampala Declaration on the transformation of agricultural and food systems. This is the demand of sociologist Lawani Arouna, Vice President of the Regional umbrella organisation of farmers' associations in West Africa (ROPPA).
Two new podcast formats from the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) bring stories from on-the-ground project work to life: "Over to you!" from Malawi and "Voices of Change – Beneficiary Story Book" from Zambia. At the heart of these podcasts are the people behind the changes toward sustainable food security.
A new study on the digitalisation of agriculture puts farmers back at the centre of their own sector, identifies market gaps and gives recommendations on how to support relevant actors.
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Interview with Caroline Milow and Ramon Brentführer
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After four years of the Bolsonaro administration, the new Brazilian government is trying to restart its engagement in agroecology, fighting deforestation in the Amazon and protecting indigenous communities and poor families from hunger. An interview with the Vice-minister for Rural Development and Family Farming, Fernanda Machiaveli.
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A contribution by William Onura and Larissa Stiem-Bhatia
In agriculture it is important to include political stakeholders in the discourse. To build the bridge between practical application and political action, the think tank TMG launched the Governor's Day with Farmers in Kakamega County, Kenya. Now it took place for the second time. But what are the goals and benefits of the Governor's Day?
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A Conversation with Carmen Torres Ledezma & Oluwaseyi Kehinde-Peters
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In 2025, GIZ and the Import Promotion Desk (IPD) celebrate ten years of successful cooperation. With their joint stand at BIOFACH trade fair in Nuremberg, they were able to introduce over 300 organic companies of partner countries to the European market. And the journey continues – despite challenges on the global market.
In March, delegations from nine partner countries met in Berlin at the Partner Conference Scaling Access to Finance for Agripreneurs. Alongside AUDA-NEPAD, IFAD, BMZ, GIZ, and others, around 100 participants worked on practical solutions to support financial inclusion in agricultural transformation and hand over their conclusions to the AU's Kampala CAADP process.
Does Africa's youth want to live in the city or in the country? Which career path seems particularly attractive? And how optimistic are the young people about the future? Young adults from rural areas answered these questions by SMS.
How can agriculture modernise Africa? And does the road to the cities really lead out of poverty? Dr. Reiner Klingholz from the Berlin Institute for Population and Development in conversation with Jan Rübel .
In western Africa a new middle class is emerging. Their consumer behaviour is determining the demand for products – home-produced and imported goods, on the internet or at the village market. The people of Ivory Coast in particular are looking to the future with optimism.
Happy youngsters in rural areas, green development and the connection to the digital age – professor Joachim von Braun believes in this future sceneraio for Africa. For three decades the agricultural scienties has been researching how politics can create prosperty on the continent.
A report by T. S. Jayne, A. Adelaja and R. Mkandawire
Thirty years ago, Africa was synonymous with war, famine and poverty. That narrative is clearly outdated. African living standards are rising remarkably fast. Our authors are convinced that improving education and entrepreneurship will ensure irreversible progress in the region even as it confronts COVID-19.
Startups are booming in African agriculture. What are the current trend and challenges – and can other regions benefit from innovative approaches? A Video-Interview with Claudia Makadristo, Regional Manager of Seedstars
A contribution by the Bill & Melinda Gates Foundation
Africa’s population is young and ready to take its destiny into its own hands. Agriculture offers amazing opportunities in this regard. The Bill & Melinda Gates Foundation wants to support the next generation in this way.
A contribution by Heike Baumüller, Christine Husmann, Julia Machovsky-Smid, Oliver Kirui, Justice Tambo
Any initiative whose aim is to reduce poverty in Africa should focus first on agriculture. But what kind of investment has the greatest impact? The use of scientific criteria provides some answers.
A quick and cost-effective method calculates living wages and incomes for many different countries. The GIZ together with Fairtrade International and Richard and Martha Anker have developed a tool that companies can use to easily analyse income and wage gaps.
At the moment, the agricultural industries of African countries exist in relative isolation. Imagine peasant farmers digitally connected to the value chains of the global food industry. How could this happen? A guidebook.
Interview with Gnininkaboka Dabiré and Innocent Somé
Later on you want to become a farmer yourself, or would you prefer to take up another profession? Two young people from Burkina-Faso talked to representatives of the Dreyer Foundation about their parents' farms, the profession of farmer and their own plans for the future.
The soybean is a natural crop that can be used to make a lot of food. So, Tata Bi started a small processing business first on her own, then with a few other women, which provides the women with an additional source of income year-round besides selling the soybeans.
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The Cashew Council is the first international organisation for a raw material stemming from Africa. The industry promises to make progress in processing and refining cashew nuts - and answers to climate change
In the tropics rainforests are still being felled for the production of palm oil, meat and furniture. It is high time to act. Proposals are on the table.
Fish is important for combating malnutrition and undernourishment. But it is not only notable for its nutritional value, but also secures the livelihoods and employment for 600 million people worldwide.
The world’s population keeps on growing; with this rise comes an increased need for food as well as productive employment opportunities. Offering young people in rural areas better employment prospects is one of the objectives of the sector project. The young population is the key to a modern and efficient agricultural economy.
In October, the Committee on World Food Security (CFS) adopted policy recommendations ‘Promoting Youth Engagement and Employment in Agriculture and Food Systems’. Anke Oppermann answers five questions on youth employment in the agricultural sector.
Saskia Widenhorn, Head of the Cotton Component in Cameroon and the Sub-Saharan Cotton Initiative at GIZ, reports on the Bremer Cotton Week, which brought together international industry experts. The agenda included supply chain transparency, sustainability and new forms of cooperation between the private sector and partner countries.
Three female entrepreneurs from Mozambique, Sri Lanka and Uganda tell their stories about starting organic businesses from scratch, now selling Baobab Oil, Gotukola powder and Shea butter in international markets. And they explain why their business is almost 100 percent female.
Kenya is a large importer of vetable oils mainly from Indonesia and Malaysia - amongst them sunflower oil. Due to the Russian war of aggression against Ukraine, there were supply bottlenecks and food shortages, leading to less affordable vegetable oils in Kenya. As a response to the lack of supply, the Sanga'alo Institute of Science and Technology, took that impulse, teamed up with the GIZ and established regional cultivation and refinement of sunflowers.
There are only about 1 million jobs in the East African country. The majority of the population works in the informal sector, and it can be difficult for them to find customers. Biscate offers a digital solution - without the need for internet, data or smartphones.
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gebana, a Swiss fair trade company, follows the principle of "sharing" with its corporate philosophy: farming families in the Global South participate directly in the sales of their online shop. Caroline Schaar, Marketing at gebana, explains the company's approach.
German and Ugandan women farmers come together in Mecklenburg-Vorpommern to exchange experiences – from modern milking systems to the challenges of women's participation in agricultural decision-making. Amid goats, lavender ice cream, and engaging discussions, one thing becomes clear: women can achieve great things together, across borders and generations.
Maura Oerding has a mission: With the specialty coffee Angelique's Finest, she not only wants to enter new markets but also revolutionize the coffee industry. Her recipe for success? Empowering women from Rwanda and Uganda from cultivation to marketing. Oerding’s goal: quality, fairness, and self-determination in every bean.
For everyone in the supply chain to benefit, it is essential that politics and business work together. The measurable successes of such partnerships are demonstrated by the following six projects: they show how cooperation with the business sector can make supply chains fairer, more resilient, and more sustainable step by step.
In a new study, the international humanitarian agency CARE analyses how the economic and social barriers faced by women significantly reduces the global gross domestic product (GDP). At the current rate, it will take 152 years to close the economic gap between women and men – although closing this gap would be extremely profitable from an economic perspective.
Development cooperation doesn't resonate in Germany? The Bavarian rural women have a different story to tell. A visit to a training session with female smallholder farmers from Kenya, Zambia and Uganda in Bavarian Herrsching am Ammersee.
A Contribution by Carlos Castellanos & Yvonne Bielfeld
The shoe manufacturer Cueros Vélez as a good example of private sector responsibility: the photo gallery shows how the bark of the rubber tree becomes a reliable yet deforestation free companion on our roads.
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