The Idea of Coffee entirely made by Women

By
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Allan Mubiru was standing in front of a shelf in Kigali, Rwanda, and discovered a local type of coffee. He took it, tasted it and was thrilled. A story about a grocery shopping trip that became the beginning of a successful business idea.

At Angeliques Finest, the coffee cherries are harvested and processed by women smallholders. © GIZ, Denyse Uwera

By Jan Rübel

Jan Rübel is author at Zeitenspiegel Reportagen, a columnist at Yahoo and writes for national newspapers and magazines. He studied History and Middle Eastern Studies.

All contributions

By Allan Mubiru

Allan Mubiru was born in Uganda and studied business administration, with a focus on finance, at Makerere University in Uganda. He is a co-founder of the Kaffee-Kooperative and is responsible for sourcing and quality control. Together with the company Rwashoscco, which is owned by six Rwandan agricultural cooperatives, the idea of Angelique's Finest was born. The coffee is grown exclusively by small Rwandan farmers who organise themselves independently in the cooperatives.

All contributions

A shopping trip to the supermarket was the beginning of a successful business start-up. Allan Mubiru was standing in front of a shelf in Kigali, Rwanda, and discovered a local type of coffee. He took it, tasted it and was thrilled. There must be more to it, he thought to himself. "At the time, I was working as a consultant in microfinance for climate adaptation projects," he recalls. And he was actually a tea drinker.

 

But Mubiru, 41, couldn't let go of something. So he sought contact with the manufacturers, sat down with them - and became co-founder of "Angelique's Finest". The product: "Strong Women. Strong Coffee." The beans not only come from women's cooperatives, they are also processed by them. "It's amazing, these smallholder women do the hard work but have never drunk coffee themselves before," he says. Mubiru, who comes from Uganda, studied financial management there and moved to Germany and eventually to Rwanda to do consultancy work, still shakes his head at the conditions. Not only is it usually only the raw material that is supplied. Women are also significantly underrepresented, even though they do most of the work in the fields. Even the members of Fairtrade-certified producer organizations are only 17 percent female. "Angelique's Finest" wanted to change this. This coffee is made entirely by women.

 

"The more involved you are, the greater your own interest," he explains his observations. This is why the coffee growers do not have generational problems, as it is often the case in coffee cultivation.

 

"Younger people tend to avoid this branch of agriculture," says Mubiru, "whereas we give it the appeal it deserves".

 

Today he is wearing a green T-shirt with "Angelique's Finest goes Blockchain" written on it. A hipster marketing gag? "No," laughs Mubiru. "The women farmers actually participate in this technology, they collect all the data on their cultivation and use it to feed the transparency tool INATrace. This makes administration easier, offers feedback opportunities and much more." He sees this women's coffee cooperative as a lighthouse project, with its heightened awareness, extended value chain and not just the 36% more money per kilo sold compared to green coffee that is given away - a whole bag full of contributions to the transformation of food systems.

 

The financial scientist and start-up founder does not believe that everything in the value chain necessarily has to be done in-house, "you can also enter into alliances and outsource". The main thing is that women have an upper hand in what they do.

 

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Sang'alo Institute invests in farming of sunflower crop

A contribution by James Wanzala

Kenya is a large importer of vetable oils mainly from Indonesia and Malaysia - amongst them sunflower oil. Due to the Russian war of aggression against Ukraine, there were supply bottlenecks and food shortages, leading to less affordable vegetable oils in Kenya. As a response to the lack of supply, the Sanga'alo Institute of Science and Technology, took that impulse, teamed up with the GIZ and established regional cultivation and refinement of sunflowers.

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Strengthening the market linkages of smallholders in the face of global supply shocks

A Contribution by Niladri Sekhar Bagchi

The consequences of the Russian invasion of Ukraine have enabled many countries to open up new export markets for their agricultural goods. However, smallholder farms have been largely left out. Drawing on his experience in India, our author gives a brief overview of how this can be changed.

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The Principle of Sharing

A contribution by gebana

gebana, a Swiss fair trade company, follows the principle of "sharing" with its corporate philosophy: farming families in the Global South participate directly in the sales of their online shop. Caroline Schaar, Marketing at gebana, explains the company's approach.

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Nature conservation around the world

A Contribution by WWF

From measures to promote biodiversity in Germany to more sustainable cocoa cultivation methods in Ecuador: WWF works at many different levels. At the Green Week, it will be demonstrated just how multifaceted nature conservation work is and what role each individual's decision plays.

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From Coexistence to Collaboration

A Contribution by Initiative für nachhaltige Agrarlieferketten (INA)

The demand for sustainable products and supply chains is constantly increasing. DIASCA is an alliance that works on interoperability of digital solutions in agricultural supply chains through the development of open standards for forest monitoring, farm income and traceability.  

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How does the ALDI SOUTH Group buy, Mrs Roach?

A Conversation with Sally Roach

Many of ALDI SOUTH Group supply chains begin in the Global South. How does the food retailer assume its responsibility? Questions for Sally Roach, Senior Manager - International Sustainability Department at the ALDI SOUTH Group.

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How a Tea adds to Forest Conservation and Food Security

A Contribution by Wallace Gichunge

The Nyayo Tea Zones Development Corporation is committed to the preservation of forests in Kenya: The establishment of so-called buffer zones counteracts deforestation by planting trees and tea. In addition to the production of environmentally friendly tea, the project benefits the resources of the forests and the livelihoods of the communities living near the forests, says project manager Wallace Gichunge.

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