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Allan Mubiru was standing in front of a shelf in Kigali, Rwanda, and discovered a local type of coffee. He took it, tasted it and was thrilled. A story about a grocery shopping trip that became the beginning of a successful business idea.
A shopping trip to the supermarket was the beginning of a successful business start-up. Allan Mubiru was standing in front of a shelf in Kigali, Rwanda, and discovered a local type of coffee. He took it, tasted it and was thrilled. There must be more to it, he thought to himself. "At the time, I was working as a consultant in microfinance for climate adaptation projects," he recalls. And he was actually a tea drinker.
But Mubiru, 41, couldn't let go of something. So he sought contact with the manufacturers, sat down with them - and became co-founder of "Angelique's Finest". The product: "Strong Women. Strong Coffee." The beans not only come from women's cooperatives, they are also processed by them. "It's amazing, these smallholder women do the hard work but have never drunk coffee themselves before," he says. Mubiru, who comes from Uganda, studied financial management there and moved to Germany and eventually to Rwanda to do consultancy work, still shakes his head at the conditions. Not only is it usually only the raw material that is supplied. Women are also significantly underrepresented, even though they do most of the work in the fields. Even the members of Fairtrade-certified producer organizations are only 17 percent female. "Angelique's Finest" wanted to change this. This coffee is made entirely by women.
"The more involved you are, the greater your own interest," he explains his observations. This is why the coffee growers do not have generational problems, as it is often the case in coffee cultivation.
"Younger people tend to avoid this branch of agriculture," says Mubiru, "whereas we give it the appeal it deserves".
Today he is wearing a green T-shirt with "Angelique's Finest goes Blockchain" written on it. A hipster marketing gag? "No," laughs Mubiru. "The women farmers actually participate in this technology, they collect all the data on their cultivation and use it to feed the transparency tool INATrace. This makes administration easier, offers feedback opportunities and much more." He sees this women's coffee cooperative as a lighthouse project, with its heightened awareness, extended value chain and not just the 36% more money per kilo sold compared to green coffee that is given away - a whole bag full of contributions to the transformation of food systems.
The financial scientist and start-up founder does not believe that everything in the value chain necessarily has to be done in-house, "you can also enter into alliances and outsource". The main thing is that women have an upper hand in what they do.
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